Brand Reputation is simply an analysis of the perception of the customer towards the name. Whether this is for any Individual or Company, the brand is always view by others. And it can be favorable or unfavorable related to any name of the brand. The brand is the result of continuous efforts and hard work done by the person or group of person. The favorable brand Reputation means that there is a positive perception in the mind of customers and they feel good to purchase your goods or services. Adverse brand reputation is the feeling of discontent, when goods and services are used.
As compare with shaping the brand the hardest work is to maintain the brand name, traditional advertisement in newspaper, television or via other mode has been the means of communication with the customers. But today companies are moving from traditional way to another way of advertisement to maintain Public relation with their customer and the emerge of Social Media and Digital have come up with the new revolution.
Digitalization of Brands
Reputation is one of the most important assets of the brand. Digital Media and Social Media have made the new world for the Brand by which any Company or person can communicate directly with their customer. It is only now possible for the companies to be connected 24×7 with the customer. In the same way, customers also are able to get connected with the company 24×7.
Building reputation with use of Digital and Social Media has given the new access to the companies to make a connection with the customers. Atul Malikram is an Expert in Public Relation he says ‘the Digital and Social Media is a more efficient way to make a direct connection with the customer. The use of Social Media Platform such as Facebook, Tweeter and LinkedIn etc. have constructed their own digital world. Building and maintaining relationships has never been easier before what we are seeing now’. Those of which are in sales and marketing have always known the value of relationship building, but now everyone needs to make a priority. New website, blogging, online ads, search engine marketing and contests, all can increase traffic, clicks and even sales. But reputation cannot be achieved even the by the established companies.
The growth of Brand through Digital network is totally related to the quality of marketing been done. Content which is providing must be of standard, delivering the manner what exactly the brand is been presented. Through constant production and publication, high quality content reputation is being made through it takes the time to create the concrete reputation.
Establishing brand in Digital World is different from others because the customer which we find in Digital and Social Media platform are of different group and planning have to make according to customer. Feedback from the customer is the concept where the company can directly know the experience of the customer which they get while using the product and services. This helps the company to maintain their brand as any loophole can be sorted out immediately at a time.
The Importance of brand making through digital is the current need of today’s world and many experts also recommended it the important tool to directly connect with the customer. Atul Malikram also share his knowledge about the importance of Digital Media for Brand he said ‘companies advertise wherever they find their customer, in this digital era companies have find the customer and there is a great chance for companies to take their Brand Reputation at different level through digital means’ .
This revolution has just started and it will cover a long way in upcoming years, as growing and maintaining the brand is now became necessary part for the corporate world to remain in a market. And professionals in this field are in demand to take this profession to a different level.