Coaches Across Continents (CAC) is a global collaboration of communities, corporations and foundations working in 6 continents & 110 plus countries by using unique Purposeful Play and Education Outside the Classroom programs to impact the UN Sustainable Development Goals (UN SDGs) and the UN Convention on the Rights of the Child.
Adam Burgess, Innovate Team Leader with Coaches Across Continents (CAC) was working as a football coach in the UK, USA and Kenya. Adam completed his MBA in International Sports Management and joined Coaches Across Continents for the past 6 years.
Adam has managed corporate & foundation partnerships, fundraising, and marketing for CAC, which includes management of CSR initiatives with Bloomberg, Chevrolet, ESPN, Michael Johnson Foundation, New Balance, Catalyst Foundation, and Nike.
Adam spoke about the main objectives & future roadmap of CAC , in conversation with Sukrit, Sports Representative “CompanyCSR” (leading CSR News & Views portal)
Q: Please share the objectives of “Coaches Across Continents (CAC)”& how this interesting project is executed at ground level to reach the target audiences.
CAC empowers its partners to design, develop, and implement sustainable educational programs that address selected UNSDG’s. In the last 11 years, CAC has reached 25 million children and educated over 27,000 leaders from 229 implementing partners and 7086 member partners. This has been achieved by enabling local NGO partners across 60 countries and 1005 communities to deliver the ‘Purposeful Play’ programs on the 16 UNSDG’s targeting social issues such as girl empowerment, child protection, child rights, health and wellness, and social cohesion.
Q: How do you involve and engage your target groups in this mission?
- Young people and children
- Educators, young leaders, and coaches
- Organizations like schools, NGO’s, sports clubs, corporations and governments
- Communities Including parents, police and medical professionals
CAC only consults with partners and communities when they have reached out and expressed an interest in receiving support from CAC. This ensures partners are bought in to CAC’s model and are strategically involved at every stage of the process. This method of investing in educators, coaches and organizations means investing in real local leaders through which, we are empowering individuals to be positive contributors to their respective societies as well as to be strong agents of change and development for the youth of their communities.
Q: What legacy programs does this hashtag include‘#WhatsYourLegacy’?
1. Influence Legacy Program
CAC’s Influence team advise governments, foundations, NGOs, policy makers, high-impact donors, and key global influencers and their strategic philanthropic investments.
2. Innovate Legacy Program
Our ‘Innovate’ team Design, Develop and Implement CSR & Cause Marketing Initiatives, Employee Engagement, and Foundation Legacy Programs that provide year-round, sustainable social development programs to corporations and foundations.
3. Impact Legacy Program
Our ‘Impact’ team Design, Develop and Implement Purposeful Play and Education Outside the Classroom programs with governments, municipalities, schools, and community-based organizations to create legacies of sustainable change based on the UN-SDG’s.
4. Instruct Legacy Program
Our ‘Instruct’ team deliver in-country face to face education with community educators and coaches. They provide professional development using our Self-Directed Learning methodology and bespoke Purposeful Play curriculum.
Q: Which all countries, CAC is operating and is working with local organisations or Govt. agencies to build local capacities and for follow-up actions?
Among these countries we have many strong locations where we work with Ministries of Education and Sport to embed CAC curriculum and methodology into informal teaching practices. Countries where we actively work with governments to do this include Armenia, China, Colombia, Georgia, Lebanon, Mexico, Nepal, Palestine, Peru, Tanzania, Zimbabwe. These partnerships focus on locally relevant curriculum, professional development of teachers especially teachers of Physical Education, and monitoring impact on students.
Q: How do you address quality education in this partnership?
Q: What inspires you the most for doing this great work?
Q: Are you getting CSR funds/support to execute this program.
These CSR funds do not support all of CAC’s initiatives. They allow us the flexibility to provide our partnership to many organizations all over the world who do not have the budget to be able to pay for our services. Therefore we are always looking for new ways to add value to corporate partners, investors, foundations and those wishing to meet their strategic community objectives. This will not only provide significant business benefits but also have real sustainable positive impact on the communities in which we work.
Q: Share your experience of CAC in India and what are your goals/objectives for the next 5 years?
We will be continuing to work in India in 2020 and into the future with powerful organizations and communities. Due to the on-going emergence of the country we are hopeful of sport and plays place in making a real sustainable impact on the challenges within the country. We believe that there are unique opportunities to utilize the increasing economic capabilities of the country to promote and encourage a society which works for all and want to be involved in supporting that. For example the Indian 2% CSR law is a positive step if the decision-makers and influencers can invest the money strategically and not just to tick boxes. CAC and our local partners in India want to be seen as a strong option for corporations to strategically do this in the next 5 years.